HOW TO INCREASE BLOG TRAFFIC (2020) Capture email addresses
7. Capture email addresses
Once you’ve attracted a visitor to your blog, you should always attempt to capture their email address. This allows you to notify visitors via e-newsletter of new blog posts, which can result in more traffic and shares.
To do this, you need to ensure that there is a data capture form on your blog post, not just on a 'sign up to our mailing list' page on your site. You can do this using a sidebar, pop-up box or a simple text call-to-action to encourage people to join your mailing list.*

Capturing email addresses on a blog - a very important tactic to increase blog traffic
If you use an email marketing tool (like Getresponse, Aweber, Mailchimp or Mad Mimi) you can use your RSS feed to power your e-newsletters, meaning that every time you add a new blog post your subscribers will automatically receive an e-newsletter with a notification about the new content.
* Be careful with pop-ups (or 'interstitials' as Google likes to call them). They can dramatically increase the number of leads you generate, but they can also have a negative impact on search traffic, particularly if over-used on mobile versions of your site. Read more about Google's approach to pop-ups here.
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