HOW TO INCREASE BLOG TRAFFIC (2020) - Keep your content fresh by updating existing posts

4. Keep your content fresh by updating existing posts

If you do any online research into blogging or SEO, you'll come across loads of articles which stress how important it is to create 'fresh' content in order to generate good search results and traffic to your site.
However, I'd caution against interpreting this as an instruction to constantly produce new posts. With my own content, I've found it much more useful to focus on quality over quantity; and rather than blogging just for the sake of it, I prefer to invest my time in keeping my existing content as strong (and as in-depth) as possible.

I do this by continuously reviewing older posts and enhancing them with the most up-to-date information available.
Not only does this send the 'freshness' signals to Google that the search engine's algorithms reportedly approve of, but it typically increases the length of posts and helps provide the 'long-form' content which tend to perform better in search results.

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