HOW TO INCREASE BLOG TRAFFIC (2020)

1. Find the right writer! (Hint: that might not be you)

At the heart of getting your blog noticed, and driving lots of traffic to it, is writing really great content – and that content is going to be much better if the person writing it is both knowledgeable and passionate about what they are writing about.

Posts that are written from the heart – and not by a content farm – are far more likely to be the posts that interest people and crucially, get shared.

BUT: it might be the case that you personally are not the best person to write the posts for your site. Perhaps you're not a great writer; perhaps you don't have time to devote to blogging.

If either of those statements sounds like it might apply to you, consider finding a writer who is capable of creating really great posts and putting in the hours to do so.

Whoever ends up writing the posts on your website, their personality has to shine through. Readers identify with writers because there is much to like (or even dislike) about their personality, mouthiness or tone of voice.

If a reader likes YOU as a writer – and not just the quality of the content you are producing – you are far more likely to attract a dedicated following.

So, make sure your personality comes across in your posts; this helps you form a rapport with your readers, who may be more inclined as a result to come back to your blog simply because they like you as an individual.