HOW TO INCREASE BLOG TRAFFIC (2020)
2. Use keyword research to identify good topics to blog about
It's dead easy to sit down and write blog posts which cover, in considerable depth, topics that nobody is particularly interested in.
Similarly, it's easy to write a blog post covering an area that people are really interested in, but to give it a title containing keywords that nobody ever searches for.
Similarly, it's easy to write a blog post covering an area that people are really interested in, but to give it a title containing keywords that nobody ever searches for.
Keyword research is your friend here: you can use a wide range of tools including Ahrefs, Semrush, Serpstat and Google Keyword Planner to discover the number of monthly searches for particular keywords, and find out how difficult it would be to rank for particular search phrases.
Using Ahrefs to perform keyword research for your blog topics
For a very detailed look at how to go about keyword research, you could do worse than check out Ahref's 'how to do keyword research' guide.
Once you've done your keyword research, you should ensure that your keywords feature in all the right places in your post — its title, meta description, headers and body copy.
(For a full overview of how to go about this properly, you might want to check our our new SEO guide, ‘Super Simple SEO’ .)
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