HOW TO INCREASE BLOG TRAFFIC (2020)

3. Focus on producing long-form content

Studies show that ‘long-form content’ performs better in search results than short or 'thin' posts.  Long-from content refers to posts with high word counts that go into HUGE depth on a particular topic.

There are a couple of reasons why long-form content helps to generate higher positions in search results.

First, longer posts will naturally be more keyword-rich and therefore more likely to crop up as results for 'long tail' keyword searches.

Second, the in-depth nature of a long post is more likely to satisfy readers who come across it. The post will be more likely to answer your visitor's query, or solve their problem. As a result, the post is more likely to get shared on social media or get linked to from other sites — with very positive implications for traffic.

Tip: although long-form posts typically attract more readers than very short ones, it is important not to get too carried away with length. If you are creating huge articles just for the sake of ticking a ‘long-form’ box, and this is at the expense of creating useful content, it is unlikely that you will be rewarded by either readers or search engines for doing so. Quality is key, as Google repeatedly makes clear in its advice on how to make content rank highly in search results.