HOW TO INCREASE BLOG TRAFFIC (2020) Optimise your blog posts

6. Optimise your blog posts

There are a series of technical steps — known as 'on page SEO' which you should take to give your blog posts the best chance of performing well in search.
You should always:
  • create blog post titles which reflect your keyword research, and accurately describe what you are writing about
  • include keywords in each post’s URL that reflect the content
  • use keyword-rich headers to break up content
  • use keyword rich alt text and file names for your images.
For a few more tips on this area, check out our article on how to make your content visible in Google search results.
There are also a few 'technical SEO' steps you can take. Google prefers content that loads really quickly — a few things that can help in this area include:
  • ensuring all image files are as small as possible (without being pixelated)
  • avoiding use of unnecessary scripts on the page
  • using a CSS stylesheet rather than loads of inline CSS
  • registering your site with Google Search Console
Our Super Simple SEO book goes into both on-page and technical SEO in much more depth.

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